Heinz says it’s developing a paper-based version of its iconic ketchup bottle.
Why it matters: Consumer product companies are busy trying to reduce packaging-related waste and pollution — because so much of it winds up in the earth’s oceans and landfills, and consumers are very concerned about the problem.
Driving the news: The Kraft Heinz Company is working with Pulpex, a sustainable packaging technology company, to craft a recyclable bottle made from “100% sustainably sourced wood pulp.”
Current Heinz Tomato Ketchup containers are made from glass and plastic.The company wants “to make all packaging globally recyclable, reusable or compostable by 2025.”Heinz says its next step will be to assess the performance of paper-bottle prototypes before bringing the bottle to market. (It didn’t give a timeline.)
What they’re saying: Heinz aims to be “the first sauce brand to provide consumers this choice in their purchasing decisions,” said Rashida La Lande, Kraft Heinz’s chief sustainability and corporate affairs officer.