President Joe Biden’s re-election campaign seeks to harness Taylor Swift‘s star power to boost his appeal to young voters. Polls continue to show former President Donald Trump either running neck-and-neck or just ahead of Biden in the 2024 general election. To give him a much-needed edge over Trump, the Biden camp seeks to associate the 81-year-old Biden directly or indirectly with Swift — and is even floating the idea of his appearing at one of her concerts.
California Governor Gavin Newsom has already begged Swift to back Biden. “Taylor Swift stands tall and unique,” the California Governor said in September last year. He added: “What she was able to accomplish just in getting young people activated to consider that they have a voice and that they should have a choice in the next election, I think, is profoundly powerful.”
Even without the endorsement, the Biden campaign has drawn up potential plans to align the Democrat incumbent with the pop star. One such idea is to send Biden to attend one of Swift’s “Era’s Tour” concerts just before the election.
Taylor Swift’s global popularity has garnered her a massive social media following. Last year, a single Instagram post from Swift moved 35,00r followers to register to vote. During the 2020 election, she endorsed Biden for President, and his re-election campaign believes if they can secure Swift’s endorsement again, it could net them millions of more votes.
A Democrat SuperPAC has launched a $1 million effort using paid influencers on social media apps — like Instagram and the Chinese-owned TikTok — to encourage young voters to back Biden. With Swift, the Biden campaign hopes to secure an endorsement that could drive millions of young voters to the polls for the octogenarian Democrat.
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