Skip to content
Home » Bud Light Tries to Salvage Brand with Super Bowl Ad Campaign.

Bud Light Tries to Salvage Brand with Super Bowl Ad Campaign.

Bud Light is using an expensive Super Bowl ad campaign to resurrect its image and win back beer drinkers. The brand hopes customers will forget its affair with a transgender TikToker Dylan Mulvaney.

The details: Bud Light’s parent company, Anheuser-Busch (AB), is forking out big bucks for a 60-second ad that will reportedly introduce a new brand character. And according to Kyle Norrington, AB’s chief commercial officer, you can expect “some really funny advertising.”

The price tag: We don’t know the exact figure, but it’s estimated that advertisers fork out about $7 million for thirty seconds.

Back up: Bud Light customers abandoned the beer by the caseload after an ill-advised marketing deal with transgender TikToker Dylan Mulvaney last April.

Sales plunge: Since going trans, Bud Light lost its title as the nation’s top-selling domestic beer to Modello Especial. In the first two weeks of 2024, Bud Light’s retail-store sales are down 28.9 percent compared to the same time last year. Modelo is up 15.1 percent.

More about the ad: AB released a 12-second teaser online featuring a man wearing metallic sunglasses with a handlebar mustache. One fan in the ad is wearing a Peyton Manning jersey, leading to speculation that the Hall of Fame quarterback might be the man behind the glasses. Someone is then heard to scream, “LET’S GO!!!” – which is widely recognized as the “Allahu Akbar” for white guys.

This article is adapted from the free ‘Wake Up Right’ newsletter, which you can subscribe to here.

The post Bud Light Tries to Salvage Brand with Super Bowl Ad Campaign. appeared first on The National Pulse+.